Marketing Your Home

Deciding on an agent

“What’s my agent going to do for me?”

At Weichert Realtors, Kevin Schlough does his homework in order to effectively sell your home.

In an initial meeting, Kevin your sale associate will measure each room in your home, take exterior and interior photos, and assess the key features.Kevin will also ask about any improvements you may have made over the years.

Other topics of discussion might include how to make your home more valuable to the average buyer and whether major appliances will be included in the sale. This is also an opportunity for you to bring up whatever concerns you may have.

I (Kevin) will then create a customized marketing plan and presentation that will give you a clear idea of what you can expect of me. That presentation may include:

a comprehensive market analysis (CMA)
a schedule of marketing activities
Ad copy, along with a list of newspapers and marketing publications in which the ad for your home will appear
promotional materials with photos of your home and its special features – prepared as handouts to prospective buyers or for distribution to a custom mailing list

Once you list with me, I will immediately start putting the marketing plan into action, to help you achieve a timely sale at the best possible price.

To make an appointment to meet with me please call 610-570-9078

Preparing to Sell

“What do you need to consider when preparing to sell your home?”

There are many things to consider when preparing to sell your home, and the more prepared you are for the journey, the easier it will be. Here are some basics to consider:

Presentation is everything You’d be amazed at the difference “cosmetic” improvements can make in how buyers react to your home. So you may want to spend some time sprucing up your home with paint and landscaping as well as taking care of necessary repairs you may have been avoiding. This not only will help you get the very best price, but may help you get an offer sooner.

Make arrangements for pet care. If your house is also home to a cat or dog, that can be noted in your listing so that real estate agents act with due caution. You may want to close your pets off in a separate room or fenced area outside, or request advance notice when your house is to be shown.

The value of placing a lock box on your home A lock box is a key storage system placed on an entrance to your home that is accessible only by active, licensed real estate agents. With today”s technology, most lock boxes allow us to know which sales agent showed your house and when. A lock box allows sales agents to show your home when you’re not there, without having to go to the listing sales agent’s office to obtain (and later return) the key. By making it more convenient for real estate agents to show your home, it will be viewed by a greater number of buyers.

To make an appointment to meet with our best sales agent Kevin Schlough please call 610-570-9078

Weichert Realtors & Kevin Schlough

Your Lehigh Valley Pa. Realtors. Serving all your Real Estate needs.

Marketing Your Home

Preparing to Sell